Rebranding for the Cornish coffee roasters Olfactory based in Penryn. I was asked to focus on all aspects of the brand, ensuring a new modern and clean look to the company. 

Taking the current logo, I reduced the key features, keeping the logo open and flexible, whilst looking at labels and sustainable packaging. I wanted customers to easily see the differences between the tastes of coffees, while also giving flavour descriptions and country of origin. 

New eco-friendly packaging was designed to make it easier to recycle and reuse old coffee bags whilst still keeping a modern and contrasting design.